Gigolo has always been about much more than just the music. While the sound is of course central, it would not be Gigolo without a certain intangible finesse – that special extra something. Right since the start this has always been the founder’s policy: insist on better than the best. This perfectionism has been carried through to the graphic department – each cover is produced and finally approved by Gigolo founder Hell himself with painstaking attention to detail.
As any good label should be, it as much a life-style, an aesthetic, even a philosophy, as it is merely a record label. So in the ten year career of the label, the cover artwork has constantly played a critical role.